NURO from Access Infinity Now Available in the Microsoft Azure Marketplace

Microsoft Azure customers worldwide now gain access to NURO to take advantage of the scalability, reliability and agility of Azure to drive application development and shape business strategies.

LONDON, UK — March 21, 2023, Access Infinity, an award-winning market access consultancy and digital solutions firm, today announced the availability of NURO in the Microsoft Azure Marketplace, an online store providing applications and services for use on the Azure platform. Companies interested in subscribing to NURO can now do this easily through their existing Microsoft Enterprise Agreement.

NURO is a comprehensive analogue analysis and competitive insights platform that brings together HTA (health technology assessment), evidence, pipeline, pricing intelligence and other critical business insights all in one place. It allows the pharmaceutical industry’s global market access professionals to answer their key business questions in a highly robust manner, using a unique analogue analysis approach.

The SaaS offering is one of the three digital solutions offered by Access Infinity, a business which combines industry-leading consultancy services and technology to deliver market access and pricing strategy support.

"We’re delighted that NURO is now transacting in the Azure Marketplace. This represents a key milestone in broadening the reach of this powerful application. We believe NURO should be in the hands of all market access professionals, empowering them to achieve robust strategic decision-making supported by rapid analogue assessment and situational understanding. Our products are built by market access experts for market access professionals."
Keshav Nagaraja
Managing Director, Access Infinity Digital
"We’re pleased to welcome Access Infinity’s NURO solution to the Microsoft Azure Marketplace, which gives our partners great exposure to cloud customers around the globe. Azure Marketplace offers world-class quality experiences from global trusted partners with solutions tested to work seamlessly with Azure."
Jake Zborowski
General Manager, Microsoft Azure Platform at Microsoft Corp

The Azure Marketplace is an online market for buying and selling cloud solutions certified to run on Azure. The Azure Marketplace helps connect companies seeking innovative, cloud-based solutions with partners who have developed solutions that are ready to use.

About Access Infinity

Founded in 2014, Access Infinity exists to help pharma companies confront their challenges head-on. The company began as a consulting firm to guide pharma businesses in developing and implementing effective market access and pricing strategies. It has since introduced market-redefining digital tools, NURO, Access Hub and Evidence Library to help market access teams work smarter, faster, and more efficiently with valuable insights at their fingertips.
With offices in London, Hyderabad, New York and Manchester, Access Infinity is experiencing rapid growth as it continues to transform and simplify market access for pharmaceutical organizations globally. Clients include GSK, Astra Zeneca, Johnson & Johnson, Pfizer, and Amgen. The business was named a Top 5 Pharma Tech company by Pharma Outlook in 2021 and received the Stevie® Award for Small Company of the Year 2021.
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Tel: +44 (0)207 078 7643

Join Access Infinity at World EPA Congress this March

The World Evidence, Pricing and Access (EPA) Congress returns for 2023 at the RAI Congress Centre in Amsterdam. Gathering 1,200 attendees from the pharma, biotech and payers/health technology assessment space, the event will take place over three days between Tuesday 21st and Thursday 23rd March.

Access Infinity is proud to be a gold sponsor at the event. That means you can catch up with our team on our stand (number 51), attend networking meetings with us and view our talks.

Learn more about market access performance tracking and analogue analysis best practices at our presentations

The Access Infinity team will take to the stage on day one (Tuesday 21st March at 11:45am) and two (Wednesday 22nd March at 2:55pm) of the World EPA Congress. Founding Director Shri Rao Mukku will be joined by Digital Solutions Product Owner Thomas Gilboy to present during the market access and pricing track on both days. 

Shri will lend his 15 years’ consulting experience, having led pricing strategy, value messaging and qualitative research for brands such as Lundbeck and Erbitux. Thomas offers his product development insights, having spent 10 years in market access consulting at ViiV. 

Key learnings from “What’s the state of Market Access Performance tracking in 2023?”

With rising expectations, supply shortages and competitive pricing, the market access function is under more pressure than ever. Echoing the sentiments of management consultant Peter Drucker, we cannot improve something if we don’t measure it.

This is why it’s so important to have benchmarks and key performance indicators (KPIs) to improve performance long-term: overcoming the abovementioned challenges and securing broader access. At Access Infinity, we have seen first-hand the benefits of setting and tracking KPIs. The practice is essential for gaining faster market access and better prices.

Our market access performance talk will cover four key themes:

1. The role of Market Access Performance tracking

Discover why Market Access Performance   tracking is so important for 2023 and beyond – from futureproofing your success to building institutional knowledge and predicting pitfalls.

2. Defining the most impactful KPIs for your launch

Learn not just why to track but what to track, helping to set your own KPIs and present them to wider commercial teams.

3. Accessing and measuring global Market Access Performance across a launch

Get ready to launch new products with a clearer understanding of how your performance fares globally in terms of access and price.

4. Why you should become a Market Access Performance champion in 2023

Find the value in tracking market access performance and stay competitive with industry-leading insights from our data products.

The dos and don’ts of analogue analysis 

Our presentation on day 2 will focus on the needs of early market access teams, taking a deeper dive into how to produce more accurate analysis and evidence to support a product’s launch strategy, at pace. 

We’ll explore best practices in analysing analogues as well as uncover some of the common mistakes we see in industry, providing our advice for how to avoid them. 

Visit the team at stand number 51

In addition to our speaking slots, the Access Infinity team will have a booth on-site at World EPA. Come and see us at Booth 51 to discuss the latest in market access performance tracking trends. You can also find out more about our products and services, including:

Whether it’s an informal chat or a product demo, our P&MA experts are ready and waiting to see you. Book a meeting with our digital solutions team today to get started.

Book a meeting at World EPA Congress

The World Evidence, Pricing and Access Congress will take place at the RAI Congress Centre in Amsterdam from Tuesday 21st to Thursday 23rd March 2023. Find out more here.



Access Infinity is delighted to announce that it has been recognised by Pharma Tech Outlook magazine as one of the UKs top 5 pharma tech companies.

Over the past 8 years, we have combined the power of digital with decades of true industry expertise. Some of the world’s leading pharma companies like Pfizer, Astellas, Gilead, Vertex, UCB and Galapagos are already leveraging our digital solutions putting Access Infinity at the forefront of Digital Transformation in Market Access.

Read Pharma Tech’s feature on Access Infinity in the December 2021 edition below.

At Access Infinity we continue to push the boundaries of digital transformation every day. We are launching exciting new features in our products in 2022 that will bring cutting-edge technologies to solve real-life challenges of Market Access.

To learn more about our digital solutions & how we can support your team, request a copy of our brochure here.


Access Infinity announces the opening of new offices in Hyderabad, India as it looks to expand its presence in APAC

January  5, 2022 Hyderabad, India: Access Infinity Ltd, a leading UK Market Access Consulting and Digital Solutions provider, announced that it has expanded offices to Hyderabad, India. This expansion is concurrent with Access Infinity’s growth in the UK and the US, where its team size has doubled in the last 18 months.  

With the new opening of the India office, Access Infinity will provide better services to APAC clients in their local time zone. This news marks a pivotal moment for Access Infinity as the company doubles down on its commitment to accelerate and expand global consulting and engineering capabilities across the United Kingdom, Asia, and USA.  

“We are seeing significant interest in our products and consulting services and to support this ever-increasing demand, we are ramping up our team in India and the US. We have also made some senior leadership hirings with Sriram Iyer, a Cognizant veteran, joining us as the Head of Engineering and Shravani Madishetti, ex-Novartis, joining us as the APAC Nuro Data Lead. 



Hyderabad has emerged as one of India’s most dynamic cities due to its strong talent for software engineering and life sciences. While this is our first physical office in India, Access Infinity has had Indian employees working remotely for several years. We now have aggressive expansion plans and expect to recruit over 20 people in engineering and market access to our team over the next 12 months,”  

 – Keshav Nagaraja, Managing Director, Digital of Access Infinity 


 About Access Infinity: 

Access Infinity is a specialist consultancy and digital solutions provider headquartered in London. They combine business intelligence data and human expertise to help market access professionals find better insights, faster, through their consulting and next-generation digital tools. With world-leading expertise in Market Access, Pricing and Reimbursement consulting, Access Infinity focuses on delivering innovative cloud-based platforms to its clients to ensure that they can make decisions faster.  



Cloe Carey 

Email : [email protected] 

Tel :  +44 (0) 207 078 7643


Access Infinity joins Microsoft FastTrack ISV Program

October 1, 2021 London, United Kingdom: Access Infinity Ltd, a leading UK-based Market Access Consulting and digital solutions providers today announced that it has further strengthened its partnership with Microsoft by joining the FastTrack ISV Program. Through this program, Microsoft will assist Access Infinity to accelerate its design and build of digital products on the Azure platform.  

“Access Infinity’s digital products are built on the Microsoft stack and by joining the FastTrack ISV Program, we will be able to leverage the expertise of Microsoft’s engineers and Program Managers to get further guidance on architectural design, best practices, code samples and application build/publish support. We are excited that with Microsoft’s support we will be able to leverage their technology even more and bring products to market faster,” said Keshav Nagaraja, Managing Director, Access Infinity, Digital. 

“We are building category defining products for Pharmaceutical Market Access and plan to have our products transactable on Azure Marketplace in the coming months. This will allow us to expand our reach and accelerate our business development efforts,”  


About Access Infinity: 

Access Infinity is a specialist consultancy and digital solutions provider headquartered in London. They combine business intelligence data and human expertise to help market access professionals find better insights, faster, through their consulting and next-generation digital tools. With world-leading expertise in Market Access, Pricing and Reimbursement consulting, Access Infinity focuses on delivering innovative cloud-based platforms to its clients to ensure that they can make decisions faster.  


Cloe Carey 

Email: [email protected] 

Tel: +44 (0) 207 078 7643