Category: Webinar Old

It’s no secret that the route to market for any given drug is rarely a straight line. Often, there are many obstacles to overcome to ensure manufacturers can achieve the best price and broadest possible access. Expectations and targets are on the rise, but how can you track and improve the success of something that isn’t measured?   

In our latest webinar recording in November last year, we explored this and more. Discussing the role of Market Access Performance and how it’s measured to:   

• Help you plan your own launch goals and targets with guidance on the most impactful metrics and KPIs 
• Understand how to assess and measure your global market access performance across a launch 
• Learn from real–world examples of success, showcased by our specialist team.   

To get access and watch the webinar on-demand, complete the form below. You can also request a complimentary market access performance health check showing how well your own teams have performed versus your competitors.  

The latest webinar in our Market Access Performance series discussed Evolving Practices in Measuring and Improving Access Performance.

Ahmed Edathodu, Founding Director, Access Infinity was joined by Katie Gardner, Head of Global Market Access Excellence and Capabilities at Astellas Pharma and Martin Rost, Vice President Global Market Access at Pfizer.

During this session moderated by Ahmed, Katie and Martin shared their perspectives on:

• What Market Access Performance means to them. 
• Why use KPIs?
• What metrics they consider most impactful. 
• How launch teams should use KPIs to inform their access strategy. 

How can you improve something you do not measure?   

In this webinar titled “Measuring Market Access Success Through KPIs”, we discuss how you can easily measure market access performance for your brands.

What you will learn from this webinar :

• Why should you measure market access performance? 
• What are the key performance metrics you should be measuring? 
• What is possible once you start measuring these metrics? 
• How can you start doing this easily? 
• How do you benchmark against the best?