Job Description

Digital Marketing Manager

Location: London, United Kingdom (flexible working arrangements)

About us

Access Infinity is a global, rapidly growing, pricing and market access business combining state-of-theart Digital Solutions and expert Consultancy Services to help the world’s largest pharma and biotech companies bring their products to market. With a 40% year on year growth and preferred vendor status to the likes of Merck, Pfizer, Novartis, Astellas among others, we are revolutionising the approach to solving the world’s pricing and access complexities with our unique hybrid consultancy and digital solutions.

The role

We’re looking for an experienced Digital Marketing Manager with track record of working within a SaaS business. The candidate must have a clear and demonstrable understanding of digital marketing strategies and tactics. They will be highly analytical, using data to drive decisions that deliver effective digital campaigns. The candidate will have specific experience in planning and executing digital campaigns including a thorough understanding of data segmentation and setting up multiple customer journeys.

Responsibilities

• You will contribute to effective use of our digital channels – including the website and social media. Creating, optimizing and reporting on digital campaign performance, benchmarking against previous campaigns and making improvements based on statics.
• Campaign Management – effectively manage and execute campaigns end to end, and report on campaign effectiveness
• Develop a deep understanding of our target customers and gather key datapoints to help us stand out from the competition
• Planning and executing inbound and outbound campaigns – Successfully implement digital aspects of campaigns, paid social and retargeting, emails
• Work closely with the Product Managers and leadership team to implement our GTM strategy, in line with Access Infinity’s product development roadmap
• Map the customer journey and make improvement suggestions
• On-going focus on SEO
• Support Account-based marketing plans
• Website redesign, optimisation

Competencies:

• 3+ years’ experience in marketing including aspects of digital marketing and in using automation to generate leads
• At least one-year B2B product management experience – preferably in a SaaS business
• Proven experience of running end to end campaigns to generate marketing leads.
• Relevant experience delivering digital marketing advertising campaigns using LinkedIn
• Good working knowledge of CRM and marketing automation platforms such as HubSpot
• Outstanding communication (written and verbal) and interpersonal skills
• Strong project management skills and organisational skills
• Capable of managing own workload and meeting deadlines in accordance with business requirements
• Degree in Marketing, Business Management, Engineering or equivalent
• Experience of pharmaceutical industry would be desirable
• Experience of CMS/web platforms such as WordPress would be desirable

Salary and Benefits Include:

• Salary of up to £35,000 per annum
• Holiday entitlement starting at 25 days per year plus bank holidays (pro-rata for part time
staff) plus paid leave to care for a sick child or grandchild and a sick or elderly relation
• Sick pay starting at 5 days per rolling year
• Contribution to workplace pension
• Training and development opportunities
• Private health insurance

To apply, please send your CV and cover letter detailing relevant experience to keshav@access-infinity.com

If you would like to learn more about the roles, please reach out for a confidential discussion at:

contact@access-infinity.com